Google

Its hard to imagine that Google, or Alphabet Inc as  it is now, has only existed since 1998, thats not even 20 years and yet its such a part of our lives. 

As retailers you must view Google as your friend and your enemy. If you don't master it, your competitors will. There are lots of organisations and witch doctors who will promise you first position in Google and to do your search engine optimisation (SEO) for you. But before pending any money, you really should learn about it yourself. Google provide lots of resources to help you. Why not start with Google own training tool, the Digital Garage where you can learn online isn simple lessons how to make your site better for organic search, and even if you don't have a website, make sure that you have a Google "My Business" account so that you can show your opening hours etc in the search engine.

 

Joe Walsh
Phishing Scams

Everyday I hear about more business being caught out by phishing scams. Growing up, fishing was easy! Today you have to be on your guard. 

These attacks succeed due to user error, you click on a link in an email which you think is from your bank, or your email company and go and change your password. Normally you can see something thats not just right in an email, but the recent spate of Netflix emails are very hard to tell from the original. Its important to remember that email is only one method, there are numerous cases of adverts on websites that have been compromised, even just for a few hours, and there is always good only snail mail and the fake invoices.

Have a good read at this article by Norton and have some staff training on the issue.

 

Joe

Joe Walsh